Marathon Coach is raising prices 12–18% in 2026 due to aluminum supply chain costs. This is your window — every Prevost owner paying $3,500–$4,200/mo at Marathon is a direct conversion target.
Prevost announcing 2027 EV platform. Quebec is subsidizing conversions. Positions Loki as the technical authority if you move first on EV certification and Quebec market entry.
"Built for you. Not for everyone."
Exclusivity + craft signal. Works as primary tagline across all channels.
FMCA Convention — Perry, GA
Book booth → flagship Prevost showcase
F1 USGP — Austin, TX
100+ coach parking \xB7 ultra-HNW audience
How does Loki compare to Marathon on pricing?
What are the top dealer expansion markets right now?
Summarize the biggest strategic opportunities for Loki Coach.
LOKI War Room
Full intelligence brief from the Apr 24 strategy session with Jeff Gagn\xE9. 17 minutes of compressed market positioning, competitive intelligence, and expansion strategy.
Jeff is building Loki Coach as a premium alternative to Marathon. The core insight: Marathon is institutionalized, expensive ($3,500–4,200/mo), and inflexible. Loki can win on personalization, speed, and relationships with individual Prevost owners.
Prevost market ceiling estimated at $27–45M across North America. Current penetration is minimal — most owners are serviced by Marathon or unorganized independents. The consolidation opportunity is real and time-sensitive before a larger player enters.
Jeff identified DFW as the highest-priority expansion after FL. 200+ coaches, no dominant local competitor, and a concentrated HNW owner community that responds to word-of-mouth. Austin, Houston, Denver, and Montreal follow in sequence.
Strong signal that Jeff sees Matrix (voice-first B2B AI) as a legitimate category. His concern: if voice AI is this good, why would clients bother typing? This validates the thesis — the platform, not the chatbot, is the product.
Jeff has a direct line to 40+ Prevost owner contacts from his FL operations. This is an owned audience most competitors don't have. A structured referral system could generate 3–5 new accounts per quarter without paid acquisition.
Marathon price increase creates urgency but also a counter-narrative risk: if Marathon reduces prices, Loki's cost-parity argument weakens. Need to lead with quality and relationships, not price — price is a secondary proof point.
Andrew Steele (referenced multiple times by Jeff) appears to be a high-credibility Prevost community figure. A testimonial or partnership with Steele would be the single highest-leverage marketing action available right now.
Prevost 2027 EV transition creates a 12-month window to become the technical authority on EV servicing. First mover gets the referral network; second mover gets the crumbs.
Price: Marathon charges $3,500–4,200/mo. After 12–18% 2026 increase, Loki can demonstrate $2,500+/mo savings with equivalent or superior service.
Personalization: Marathon assigns accounts to rotating service reps. Loki assigns Jeff personally to premium accounts. Owner-to-owner relationship is unbeatable.
Speed: Marathon books 3–6 weeks out. Loki targets 48-hour response SLA. In an emergency, Loki wins every time.
Marathon's aluminum supply chain disruption (ongoing through Q3 2026) means delayed parts and frustrated owners. This is the optimal acquisition window — reach out to owners who have complained publicly about Marathon wait times.
OEM parts advantage but premium pricing and poor field service. No personalization. Owners use them for warranty work only.
Strong brand but focused on Tiffin fleet. Limited Prevost expertise. Could expand — watch Q3 announcements.
Dozens of independents. No brand, no scale, no reliability. Actually a conversion opportunity — these owners are underserved.
Different customer profile. Prevost owners don't cross-shop. Irrelevant unless Loki expands down-market.
FMCA International Convention — Perry, GA
Flagship Prevost owner congregation. Book booth immediately. Primary lead generation event for FL + DFW markets. Target: 40+ qualified conversations.
Prevost Owners Group Rally — TBD
Annual private owner rally. Invitation-only. Jeff's existing contacts are the access point — confirm attendance through Andrew Steele or FL network.
Formula 1 USGP — Austin, TX
100+ Prevost coaches in VIP parking. Ultra-HNW audience. Presence (even informal) = brand authority. Pair with Austin market launch.
Daytona 500 — Daytona Beach, FL
Home territory. NASCAR = Prevost owner demographic overlap. Annual opportunity to reinforce FL dominance and launch referral campaign.
Primary tagline. Signals exclusivity, craftsmanship, and personalization simultaneously. Works across digital, event signage, and verbal pitch.
Pillar 1 \xB7 Expertise
Prevost-specific knowledge that generalist shops don't have. EV-ready, bilingual, and technically current on every coach model from 2010–present.
Pillar 2 \xB7 Relationship
Jeff personally manages premium accounts. Not a call center. Not a rotating tech. You get the same person who knows your coach, your preferences, and your schedule.
Pillar 3 \xB7 Value
$2,500/mo savings vs. Marathon — documented, comparable, provable. ROI calculator makes the case without you having to say it.
Andrew Steele is referenced as a credibility anchor in the Prevost community. A co-signed testimonial, a joint appearance at FMCA, or a simple quote would carry more weight than any paid advertising. This is the single fastest path to brand authority in the space.
Prevost is announcing a full electric chassis platform for 2027 coaches. This is a 10-year transition that will require all existing Prevost service providers to retool or lose relevance.
First mover on EV Prevost certification captures the referral network. The window is approximately 12 months before larger competitors react. Quebec government subsidies make Canadian market entry economically viable.
US-Canada-Mexico trade alignment means cross-border service contracts are enforceable and financially sensible. Montreal HQ gives Loki a legitimate Canadian presence for Quebec subsidies.
Matrix platform licensing adds a SaaS revenue layer on top of service revenue. If Loki proves the model, Matrix can license the playbook to other verticals — this is the $100M path.
Matrix Platform
Voice-first B2B intelligence. Verticalized market knowledge. Token-based billing. The thesis: if JARVIS is good enough that clients talk to it instead of typing, the platform becomes the product — not the chatbot.
- Retell + Cloudflare Worker
- 7 LLM modes
- Bilingual EN/FR
- Loki client context
- Post-call analysis
- Talk button in dashboard
- No phone needed
- Deepgram STT direct
- Premium TTS direct
- ~$0.05/min cost
- Per-vertical knowledge base
- White-label dashboard
- Token billing model
- Perplexity for verticals
- 3 pilot clients
- Vertical marketplace
- API licensing
- Partner revenue share
- Enterprise contracts
- $100M TAM path
B2B knowledge work is trapped in dashboards, reports, and search boxes. Talking is 3–5\xD7 faster than typing. If the intelligence is good enough, clients talk to it — and never go back.
Perplexity is a horizontal answer engine. Matrix is vertical — trained on Prevost coach data, Loki's client history, and live competitive intel. The answer you get from Matrix is worth $150 because it accounts for your specific situation, not the general case.
At $2/min voice: cost ~$0.05/min (browser voice stack). Gross margin 97.5%. At $149/mo Pro: assumes 60 min avg usage → $3 cost, $146 margin. Sustainable from day one.
| Name | Jeff Gagn\xE9 |
| Company | Loki Coach |
| Plan | Matrix Pro |
| Market | Florida (primary) |
| Agent | JARVIS-Primary-v3 |
| Default Mode | loki_advisor |
| Language | English + French |
| Post-call analysis | Enabled |
| Browser voice | Q2 2026 |